Lee Freeman-Shor
AUTHOR

Lee Freeman-Shor

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Lee is the author of the international bestseller ๐‘ป๐’‰๐’† ๐‘จ๐’“๐’• ๐’๐’‡ ๐‘ฌ๐’™๐’†๐’„๐’–๐’•๐’Š๐’๐’ and its sequel ๐‘บ๐’•๐’๐’„๐’Œ ๐‘ด๐’‚๐’“๐’Œ๐’†๐’• ๐‘ด๐’‚๐’†๐’”๐’•๐’“๐’๐’”. He is best known for advancing the idea that investment success depends on how investors โ€˜reactโ€™ when winning or losing, and his books have been recognised among the leading works in modern investment thinking. He introduced a widely recognised framework of investor archetypes โ€”Assassins, Hunters, Rabbits, Lumberjacks, Raiders, and Connoisseurs โ€” creating a behavioural vocabulary that helps explain how investors 'react', and how that leads to success or failure. Before Lee became an author, the Citywire 1000 report recognised him as one of the worldโ€™s top fund managers in 2012. His flagship fund received a Gold rating from S&P Capital IQ and the top AAA rating by Citywire. Lee has a Masterโ€™s Degree in Psychology & Neuroscience of Mental Health and a LL.B(Hons) Law Degree. He is also a Licensed Independent HeartMathยฎ Certified Trainer and Mentor. He is married and lives with his wife and son in Israel.
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