Laura Patterson
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Laura Patterson

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Laura Patterson is an entrepreneur, speaker, and author. She is also a board member for several organizations and a globally recognized expert in customer-centric growth and Marketing Performance Management. As President and co-founder of VisionEdge Marketing, a growth strategy firm she launched in 1999, Laura has helped over 300 companies replace the disconnected acts that often permeate within a business and steal time, money, and strategic capacity. She does so with deliberate, intentional, and measurable strategies rooted in creating business and customer value. With a career that began at Motorola and grew through leadership roles in marketing ops, product and strategic marketing, and customer marketing and loyalty, Laura has worked with over 300 companies to embed customer-centric thinking throughout the business. Her Circle of Traction™ framework provides a disciplined approach to aligning strategy, execution, and measurement with customer value. Laura is the author of multiple books, including the award-winning Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Her signature program, The 4 Game Changers for Every Stage of Growth, helps companies create sustained competitive advantage through strategy, alignment, performance measurement, and operational excellence. She holds a patent for Accelance®, a SaaS application that enables organizations to ensure activities are directly connected to business outcomes. A frequent keynote speaker and contributor to peer-reviewed research, industry publications, and executive forums, Laura is known for her clarity, practicality, and unwavering focus on what truly drives growth: deep customer insight and value creation.
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