Krista Goodrich
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Krista Goodrich

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Krista Goodrich is an author, entrepreneur, real estate investor, adventurer, and elected official based in sunny coastal Florida. Her career began in finance at a mutual fund company, where she learned firsthand how little most people-especially women-are taught about money. That early experience sparked a lifelong passion for financial literacy, entrepreneurship, and wealth-building.

Krista went on to become a serial entrepreneur, starting, growing, and owning businesses across multiple industries, including hospitality, transportation, entertainment, and real estate. Real estate ultimately became a cornerstone of her success, helping her build long-term wealth and lifestyle freedom through both traditional and vacation rental investing.

She is the author of the Becoming a Boss Lady Investor™ Series. The first book in the series, Becoming a Boss Lady Investor™, is a fun and relatable book about personal finance for women. The Boss Lady Real Estate Investor™ is where she breaks down real estate investing in a clear, practical way for women who want to build wealth with confidence. She also shares her vacation rental journey through Salty Dog Vacations.

In addition to business and writing, Krista proudly serves her community as an elected official, bringing real-world experience and financial common sense into public service. She also hosts Girls Gone Adventuring retreats, empowering women to step outside their comfort zones through travel and connection. Krista believes that when women understand money, they change their lives-and their communities. She hopes to inspire others and remember that even when there are challenges…YOU GOT THIS!
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