Kayla Caldwell
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Kayla Caldwell

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Kayla Caldwell is a financial coach, Profit First strategist, and creator of The PEACE Strategy™—a life-first business framework helping women stop hustling and start profiting with clarity. A former bookkeeper turned business mentor, she’s the founder of KC Virtual Bookkeeping, where she helps service-based entrepreneurs take control of their money and build businesses that support their lives—not consume them. Known for her bold but compassionate mantra—“Profit isn’t selfish. It’s smart.”—Kayla has guided hundreds of heart-led women from financial fog to confident CEO. She’s one of Insightful Accountant’s Top 25 Up & Coming QuickBooks ProAdvisors of 2025. Whether she’s leading deep-dive strategy sessions or offering quick clarity calls, Kayla brings soul and systems to every money conversation. She writes for every business owner who’s ever felt “bad with money.” You’re not. You just needed the right support—and a little PEACE.
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