Judd Hoekstra
AUTHOR

Judd Hoekstra

Business & Careers
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Judd Hoekstra is a leadership and human performance expert, sales executive, bestselling author and speaker. Crunch Time, Judd’s most recent book coauthored with former professional baseball pitching coach Rick Peterson, reveals the secrets of how to be your best under pressure. Along with leadership guru Dr. Ken Blanchard, Judd is a coauthor of the bestselling Leading at a Higher Level (3rd edition released on January 2019) as well as Who Killed Change?. He has also developed multiple leadership training programs and tools for The Ken Blanchard Companies, a premier leadership training and coaching company. Judd received Blanchard’s prestigious Founders’ Award faster than anyone in the 37-year history of the company. The award recognizes Judd for his outstanding contribution to Blanchard’s intellectual property. In addition to developing leadership programs, writing and speaking, Judd serves as Vice President, Northeast Region at The Ken Blanchard Companies. In this role, he serves on a sales leadership team responsible for developing sales strategies with accountability for creating customer devotion, enhancing Blanchard’s purpose-driven, high-performance culture, as well as top-line revenue growth and bottom-line profitability. He is also responsible for leading a team of sales consultants to achieve individual and team performance targets. This role gives Judd the opportunity to use the methods he shares within his books. Judd earned his bachelor’s in business management and marketing from Cornell University, where he played hockey and baseball. He also graduated from the Advanced Business Management Program at Kellogg School of Management.
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