Joshua Waldron
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Joshua Waldron

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I spent five years in a wheelchair after a spinal cord injury at fifteen. The doctors said it was permanent. Five years of physical therapy proved them wrong, and most of what I write about now I learned on that floor.

Later I co-founded a manufacturing company in a hostile political environment, in a market no investor would touch, and built it from a side project into the largest firearm suppressor company in the world (SilencerCo, Inc. 500 several years running). After that I served as president of Vista Outdoor, a publicly traded portfolio of forty brands. Today I'm Senior Director of Revenue at Angled Spade Technologies, working in additive manufacturing for defense, and I sit on the board of Ball & Buck. I also run a real estate firm with my brother and work with a small number of founder-operators each year.

I've written and released three studio albums, which I mention because the music was the first hard thing I chose on purpose, and it's given me a lifetime of joy.

Hard is Fun is the family code. My four kids each wear it on a dog tag. Productive Difficulty is the first book in that body of work: a practical framework for choosing the right hard things, written from the shop floor rather than the lectern. I live in Virginia Beach with my wife and our four children.
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  • Productive Difficulty: How Choosing Hard Creates Unfair Advantage (and) The CEO’s Framework for Building Competitive Mo
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