Johanna Hoffman
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Johanna Hoffman

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Johanna Hoffman is an urbanist and writer working in the space between design, planning, fiction and futures. A founder of the urban think tank Design for Adaptation, she uses strategic planning and speculative practice to help communities, cities, and organizations survey the impacts of potential futures and spur proactive adaptation. She also works with other firms implementing foresight assessment, futures research, story and strategy to help people understand what future changes mean for them, and develop actionable plans in response. Over the past fifteen years, she has held fellowships at centers such as the Yerba Buena Center for the Arts, European Futures Observatory, the Berggruen Institute and USC. She hold an MLA from UC Berkeley and has created award winning adaptation strategies, long term planning initiatives, and interactive installations of urban futures for clients around the world.
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