Joe Macleod
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Joe Macleod

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Joe Macleod is the founder of AndEnd, the world’s first design consultancy dedicated to customer endings and off-boarding. A veteran of the product development industry with three decades of experience across digital, physical, and service sectors, Joe is the pioneer of Endineering—the recognized framework for designing ethical customer departures, protecting brand equity, and driving sustainable consumption.

Joe is a Design Council Expert and a member of the Bureau of European Design Associations (BEDA) G42, an expert board uniting creative leaders to foster sustainable transformation across Europe. He is widely recognized for his tenure as Head of Design at Ustwo, leading one of the industry's most respected design studios across London, New York, Sydney, and Tokyo, and directing products for global brands.

A sought-after TEDx speaker, Joe has received wide acclaim across international media. Wired describes him as an "energetic Englishman" who "advises companies on how to game out their endgames," while Fast Company highlights his work in shaping what happens to products at the end of their lifecycle. The Financial Times notes that he "helps brands thoughtfully terminate customer relationships."

He is the author of Ends—which iFixit praised as "the best book about consumer e-waste"—and Endineering, named one of the best business books of 2022 by The Do Lectures.
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  • Ends: Why We Overlook Endings for Humans, Products, Services and Digital, and Why We Shouldn’t cover art
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