Joanna Gaudoin
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Joanna Gaudoin

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Joanna Gaudoin helps professional services firms and their people take a structured, skilled approach to business development. While client development is a core part of many professionals’ roles, it’s often approached with uncertainty or discomfort. Joanna enables individuals and firms to build clarity, confidence, and capability in how they develop and retain valuable client relationships. Through her company, ClientWise, she works with firms to reduce over-reliance on a few people bringing in work and create a more consistent and embedded approach to growth. Her work spans facilitation, consultancy, and training - ranging from firm-wide programmes to targeted workshops and individual coaching. Joanna supports clients to develop business development strategies and plans, while building the interpersonal and commercial skills needed to put them into action. Her proven framework, The 5 Ps of Business Development©, underpins all her work and provides a practical foundation for sustainable success. With a background in brand marketing and consultancy, Joanna brings over 14 years’ experience working with law firms, accountancy practices, actuarial consultants, banks, and other financial institutions. She is also a sought-after speaker and has delivered engaging sessions at conferences, client events, and away days. She is the author of Getting On: Making work work and co-author of Business Development for Women Lawyers, Time Management for Lawyers and Essential Reads for the Modern Lawyer, published by Globe Law and Business.
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