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Controlling Your Brand in the Age of Amazon
- The Brand Executive’s Playbook for Winning Online
- By: James Thomson, Whitney Gibson
- Narrated by: Lee Goettl
- Length: 3 hrs and 47 mins
- Unabridged
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What does it take for a brand to survive in the new environment of online marketplaces? What controls need to be put in place? What existing sales and operational processes need to change? These questions and more are answered in this book with a combined business and legal perspective. This...
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Controlling Your Brand in the Age of Amazon
- The Brand Executive’s Playbook for Winning Online
- Narrated by: Lee Goettl
- Length: 3 hrs and 47 mins
- Release date: 01-02-2021
- Language: English
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