Jack Covert

Jack Covert

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Meet Jack Jack is the retired president and founder of for 800-CEO-READ, now an independent company, but longtime partner of the Harry W. Schwartz Bookshops. Hired thirty years ago by the late David Schwartz to promote business and computer books to the Milwaukee business community, Jack used his considerable sales skills and innate business acumen to grow that 3-shelf business section into a multimillion dollar specialty business book retailer. Since 2014, Jack has consulted with the company now that he is retired. How Jack Became the Author of The 100 Best If you've ever met Jack, you'll know he has a lifetime full of fascinating stories. But he was reluctant to write about them despite being in the book business, happier to drop a good story during a lunch than to put them down on paper. But he began to write book reviews called "Jack Covert Selects," where each month he would pick the notable business books newly released and write short reviews to be sent to papers around the nation. When Todd Sattersten joined the company, he talked Jack into documenting all that he had learned from reading thousands of business books over the previous twenty-five years.
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