Ian Theasby
AUTHOR

Ian Theasby

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I'm passionate about making plant-based food mainstream, delicious, and accessible to everyone. As the co-founder of BOSH!, I’ve spent the best part of a decade inspiring millions to cook and eat more plants through books, videos, and innovative food products. Highlights: ✔ 6x Sunday Times Best-Selling Author – Over 1.2M books sold. ✔ 3.2M+ Social Media Followers & 4B+ Video Views – Engaging a global audience with viral plant-based recipes. ✔ 10M+ Plant-Based Products Sold in UK Supermarkets – Stocked in Tesco, Sainsbury's, ASDA, Morrison's & more. ✔ Multi-channel revenue model combining media, retail, and digital. ✔ B-Corp Certified Business – Leading BOSH! with a commitment to sustainability and ethical business. ✔ Big Brand Collaborations – Helping household brands develop, launch, and promote plant-based products. ✔ TV Host & Live Chef – Hosted world's first plant based cooking show - ITV1’s "Living on the Veg". ✔ Press & Media Features – Regularly speaking about plant based food in leading publications and media outlets. ✔ Speaker – Sharing insights on food, sustainability, and entrepreneurship at global events, including COP28. Whether through products, books, social media, or brand partnerships, our mission is simple: make plant-based food exciting, easy, and irresistible - for human health and the health of the planet.
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