Helen Croydon
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Helen Croydon

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Helen Croydon is an author, ghostwriter and writing coach. She has a rich media career behind her with 15 years as a journalist and five years as a PR agency founder. As an author, her most recent book is the memoir, This Girl Ran: Tales From a Party Girl Turned Triathlete (Summersdale Publishing), which was long-listed for the William Hill Book of the Year in 2018. She is perhaps most wellknown for the confessional dating memoir, Sugar Daddy Diaries: When a Fantasy Became an Obsession (Mainstream Publishing), which made the WHSmith best-seller list in 2011. Though she is always quick to point out that this was a memoir written in much younger, wilder days! Her other title, Screw the Fairytale: A Modern Guide to Sex and Love, is a polemic asking whether full-time, committed relationships are still relevant. She wrote these books during a 15-year journalism career, in which she also wrote features for all national UK newspapers, worked as a news producer for ITN, and was a regular commentator on shows such as ITV Good Morning Britain, BBC Newschannel, Sky News, Woman's Hour, Five Live and more. In 2019, she moved away from journalism and book-writing to try her hand at being an entrepreneur. She set up her own PR agency specialising in thought leadership development. She grew her business, Thought Leadership PR, to seven employees and had big plans to grow and sell it. But an epiphany on a spiritual retreat five years into building her business, told her that her gift for articulating stories could be put to better use through ghostwriting stories that need to be told. Much to colleagues' astonishment, this led her to scale down her business to go back to the much lesser paid - but more fulfilling - roots of writing – only this time she focusses on ghostwriting and writing coaching.
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