Elisabeth Griffioen
AUTHOR

Elisabeth Griffioen

Tap the gear icon above to manage new release emails.

For fifteen years, I was a freelance TV director. Two eyes on legs, traveling the world, asking questions, editing through the night. I worked behind the camera, and from that side I already knew one thing for certain: the people who get seen on screen win the work.
Then I had a son. And reporting from shoots in other countries as a single mother simply wasn't going to work.
So I started my own business. Which meant doing the one thing I'd spent fifteen years quietly avoiding: getting in front of the camera myself.

My first videos, recorded during my son's daycare hours, were barely watched. But I kept going, because the principle was clear: no visibility, no clients. Then things shifted. The videos started working. I was found, booked, recommended.
Today entrepreneurs and communications professionals travel from across the country to train with me at my studio. I don't chase clients anymore. They come to me. And I take every school holiday off.
I wrote this book for the people I see myself in: the experts who keep themselves small because they're afraid of being judged. Here's what I know from experience: visibility is a skill, not a personality. Anyone can learn it. And on the other side of the discomfort is the business you actually want.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Standard free
Auto-renews at AUD $8.99/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • The Practical Guide to Binge-Worthy Video Content cover art
    Preview

    $11.76 or free with 30-day trial