Elisabeth Griffioen
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Elisabeth Griffioen

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For fifteen years, I was a freelance TV director. Two eyes on legs, traveling the world, asking questions, editing through the night. I worked behind the camera, and from that side I already knew one thing for certain: the people who get seen on screen win the work. Then I had a son. And reporting from shoots in other countries as a single mother simply wasn't going to work. So I started my own business. Which meant doing the one thing I'd spent fifteen years quietly avoiding: getting in front of the camera myself. My first videos, recorded during my son's daycare hours, were barely watched. But I kept going, because the principle was clear: no visibility, no clients. Then things shifted. The videos started working. I was found, booked, recommended. Today entrepreneurs and communications professionals travel from across the country to train with me at my studio. I don't chase clients anymore. They come to me. And I take every school holiday off. I wrote this book for the people I see myself in: the experts who keep themselves small because they're afraid of being judged. Here's what I know from experience: visibility is a skill, not a personality. Anyone can learn it. And on the other side of the discomfort is the business you actually want.
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