Ed Tazzia
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Ed Tazzia

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Ed Tazzia is a Principal with Sycamore and Company, a management consulting firm with special expertise in executive search, innovation and management training. Ed understands the marketing world from both sides having spent nearly twenty-five years in client-side roles from entry level to executive. He worked for some of the best known companies in the world before becoming a management consultant. He has been an executive search professional for 22 years and his clients have included companies like SABMiller/Coors, International Paper, Express Scripts, Akzo/ICI-Glidden, IBM, American Greetings, Oreck, Wal*Mart, Pfizer, LoyaltyOne/Alliance Data and Tate & Lyle. Ed’s professional experience includes marketing and general management positions in packaged goods and high-tech, retail and sports marketing. He started his career at Procter & Gamble spending ten years in brand management roles, including seven in new products. Later, he was the Vice President of Marketing for the North American Soccer League, the professional soccer league that brought Pele to North America. Ed returned to consumer packaged goods with Vlasic Foods, a subsidiary of Campbell’s Soup Company, eventually being named Vice President of Marketing. His time there included a stint as General Manager of Campbell’s U.S. Hispanic Business Unit where he led a team marketing Hispanic cuisine to both Hispanics and to the general market. In 1991, Ed was named Vice President - Marketing for Silo Electronics Stores, the U.S. subsidiary of the Dixon’s Stores Group, the world’s largest electronics retailer. The combination of classic packaged goods and electronics retailing led to his recruitment by IBM where he was eventually named the global marketing executive on the IBM commercial PC business, a worldwide $5B business. Other responsibilities at IBM included a major cross-divisional program (IBMSystemXtra), exploration of handheld mobile computing as a business, and the Aptiva Consumer Division products. Ed has been a regular contributor to Brand Week, has been published in AdAge and other trade journals and has spoken at both industry conferences and colleges including Wharton, Columbia, Northwestern and Michigan State. He was the co-coordinator of the US Marketing Communication College that worked with the U.S. State Department and other key USG agencies to teach senior level government leaders and diplomats how to apply modern marketing strategies and best practices to enhance America’s image abroad. It is that experience that is the basis for Crafting Persuasion. He serves as Chairman of the Board of the 37,000+ member global P&G Alumni Network, served as an instructor in the MBA program at Michigan State, and as a member of the Alumni Marketing Board for the Broad College of Business at Michigan State. Ed is a graduate of Michigan State University with a BA in Advertising. He is married with two daughters and lives in Michigan.
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