David Farmer
AUTHOR

David Farmer

Tap the gear icon above to manage new release emails.
David Farmer has spent his career in automotive retail, working across frontline operations, dealership leadership, and digital transformation initiatives. He is the founder and CEO of intice, a digital retail and advertising platform that has supported dealership operations and customer engagement for more than a decade. His experience spans the sales floor, evolving customer journeys, and the operational systems that connect people, process, and technology. Rather than approaching digital retail as a software problem, Farmer focuses on execution—how customers move through a dealership, how teams operate under pressure, and where breakdowns occur between departments. In Becoming a #DigitalRetailer, Farmer shares lessons learned from years inside the car business, including the development of the VIP Express Sales Process, designed to reduce friction and create a customer path teams can execute consistently. His perspective reflects a belief that digital retailing is not a feature or a trend, but a standard that requires intentional leadership and operational alignment.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Standard free
Auto-renews at AUD $8.99/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • Becoming a #DigitalRetailer cover art

    $27.79 or free with 30-day trial

    Try for $0.00