Carlos Júlio
AUTHOR

Carlos Júlio

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Carlos Julio is a seasoned executive, sought-after speaker, and leadership thought leader that draws upon his decades of experience to enable his clients to accelerate their leadership, transform their businesses, and achieve outstanding success. Well-recognized in Latin America and Europe for his nine best-selling books covering countries like Argentina, Mexico, Colombia, Venezuela, Portugal, Italy, and Spain where he’s sold more than 300,000 copies since 2001, Carlos is currently a visiting professor in four prestigious MBA Schools in Brazil. He hosts a daily short business radio program and a weekly business TV program. He frequently presents on the topics of business and leadership and has been recognized by Brazilian weeklies Veja and Exame as one of the country’s best speakers. He is an independent board member for five leading companies.

He also serves as the Head of Strategy and Innovation for the Locomotive Research Institute, an initiative of Renato Meirelles, where he focuses on consumer research, brands, and behaviors, enabling his clients to effectively implement consumer-focused initiatives.

Previously, Carlos was the CEO at Tecnisa, one of São Paulo’s largest and most innovative civil construction companies, where led the company’s growth, focusing on customized and innovative construction management projects, service qualifications, and on the use of new technologies to communicate with suppliers, partners, and clients. Prior to that role, he served as the President and CEO of HSM do Brasil, the largest corporate education platform for leadership and business in the country. Previously, he served as the CEO of Polaroid in Brazil.

Carlos has received his master’s degree in business from Harvard Business School and also received his master’s degree in business from Fundação Getulio Vargas - FGV, an Integrated Master’s Degree from the International Institute for Management Development (IMD) in Lausanne, Switzerland as well as from the London Business School. He also received his bachelor’s degree in business, specializing in foreign trade, in São Paulo.

Passionate about technology and the digital economy, he was a co-founder of Digital House School in São Paulo and today is mentoring several talented young entrepreneurs.

His latest book, The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization, illustrates how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.
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