Bruce Whitfield
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Bruce Whitfield

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Bruce is a multi-platform award-winning financial journalist, working across radio, television, print and podcasts. Bruce has developed the ability to tell compelling stories about the political economy in a way that is creative and engaging. His first book, The Upside of Down, turns widely held negative assumptions on their head using facts and data. Imbued with Bruce’s realistic-optimism, the book resonated strongly with readers who agree that opportunity is everywhere – if you have the right mindset! It sold over 12 000 copies and went into a successful second edition. His second book, Genius, How to Thrive at the Edge of Chaos, examines what it takes to thrive in an increasingly complex, fast-paced and divisive global environment. Told through the true stories of founders and companies who have taken their ideas and brands global, Genius also went into a second print run. The One Thing, Small Ideas Big Outcomes, is a curated collection of responses from over 100 influential South Africans to the question: If you were made President for 30 minutes, what One Thing would you do to catalyse real change. The contributions are varied, creative, bold and show what is possible. Bruce has worked in the highly competitive London radio market and has worked as a foreign correspondent for various global news organizations. He has interviewed and shared stages with hundreds of business and political luminaries and personalities including Bill and Hillary Clinton, Charlize Theron and Richard Quest. He is also a sought-after public speaker, MC and conference facilitator.
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