Bruce Scheer
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Bruce Scheer

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Over the past two decades, Bruce has helped B2B revenue teams (product, marketing, sales, and customer success) operate as one unified go-to-market engine. He is the Co-Founder and CEO of ValuePros, where his team helps revenue organizations move upmarket and win in the enterprise by making value clear, CFO-ready, and defensible across the entire buying journey. Bruce is a two-time bestselling author. "Inspire Your Buyers: Go to Market with a Story that Sizzles" provides actionable frameworks for building a winning visual narrative and accelerating revenue growth. He is also a co-author of "The Most Amazing Marketing Book Ever." A three-time industry award winner, Bruce has partnered with many of the world's top B2B brands, including Microsoft, HP, Adobe, IBM, Google, DXC, Oracle, SAP, and Tableau.
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