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Good Is the New Cool
- Market Like You Give a Damn
- By: Afdhel Aziz, Bobby Jones
- Narrated by: Stephen Paul Aulridge Jr.
- Length: 6 hrs and 21 mins
- Unabridged
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Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool -...
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Good Is the New Cool
- Market Like You Give a Damn
- Narrated by: Stephen Paul Aulridge Jr.
- Series: Good Is The New Cool, Book 1
- Length: 6 hrs and 21 mins
- Release date: 24-10-2016
- Language: English
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