Bastian Bergmann
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Bastian Bergmann

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Bastian Bergmann is the author of "Press Play - Why Every Company Needs a Gaming Strategy" and the cofounder and Chief Operating Officer of Solsten, a technology startup that empowers companies to create personalized content using AI and psychological data. Among its customers are globally recognized companies and brands such as Electronic Arts, Activision Blizzard, Zynga, Sony, Supercell, Peloton, DraftKings, and many others. He is also the founder of media strategy firm Technically Entertaining. Bergmann's work and research has been featured widely in publications like Harvard Business Review or FastCompany. He covers the world of business, tech, and entertainment and frequently writes articles on topics such as consumer strategy, innovation strategy, digital marketing, AI, and team management. An economist and journalist by background, Bergmann has spent his entire career at the intersection of digital strategy, entertainment media, and AI. Prior to cofounding Solsten, he was the founder and CEO of WATTx, a company builder focused on machine learning and personalization of user experiences and a strategy consultant at Boston Consulting Group, where he advised Fortune 1000 companies on their digital strategy across a number of industries. He is a frequently sought-after speaker for events and podcasts and advises startups, scale-ups, and public sector organizations.
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