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Atul V. Minocha

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Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.

Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.

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Lies, Damned Lies, and Marketing

Separate Fact from Fiction and Drive Growth

By: Atul Minocha

Narrated by: Patrick O’Connell

Length: 3 hrs and 41 mins

Release date: 11-10-2021

Language: English

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Atul V. Minocha

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Lies, Damned Lies, and Marketing

Lies, Damned Lies, and Marketing

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