Andy Baker
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Andy Baker

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Born in Portsmouth in 1965 and raised between England and Africa, Andy Baker overcame a childhood marked by poverty, violence, and brushes with the law. After narrowly avoiding incarceration in his youth, he redirected his life and began a career in business, later earning a master’s degree from Cranfield School of Management. He rose rapidly to become CEO of several multinational, billion-pound companies, one of which employed more than 120,000 people.

Andy spent 30 years living in Africa and has travelled to over 100 countries, experiences that deeply shaped his worldview and storytelling. Now retired and living in the Cotswolds with his wife, Yash, he writes full-time and is a regular guest lecturer at leading business schools.
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