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Brand Thinking
- Building Brands You Can Believe In
- By: Allison J. Steinke, Haseon Park, Marty Brandt - introduction
- Length: 5 hrs
- Unabridged
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What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept...
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Brand Thinking
- Building Brands You Can Believe In
- Length: 5 hrs
- Release date: 25-06-2026
- Language: English
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