Alberto Sardinas
AUTHOR

Alberto Sardinas

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For twenty years, strangers told Alberto Sardiñas their secrets. As the host of nationally syndicated radio reaching millions across more than 35 U.S. cities, he took thousands of calls from listeners sharing the most personal stories of their lives — and discovered why some stories move people to trust, act, and say yes, while others are forgotten in seconds.

Today he teaches sales professionals, financial advisors, and founders how to use their own story to build trust and close business, through his Don't Sell. Storytell. approach.

His latest book, El Sí Detrás de un No (The Yes Behind a No) — with a foreword by legendary TV host Don Francisco — shows readers how to overcome rejection and turn every "no" into momentum toward their goals. It has reached more than 15,000 sales professionals. He is also the author of The Power of Your Story and El Poder de Tu Historia, drawn from real listener stories.

Emmy-nominated, with an MBA from the University of Miami, 2.7 million social media followers, and nearly two decades at Univision, Alberto lives in Miami with his wife and daughter.
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