Adele Crane
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Adele Crane

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Adele Crane is a globally recognised business strategist, author, and the founder of Sales Focus Advisory. With over 25 years of experience advising CEOs and leadership teams, Adele is renowned for assisting companies break through growth barriers, restructure underperforming sales organisations, and achieve rapid, sustainable revenue gains. Her unique approach combines deep commercial insight with hands-on execution, making her a trusted advisor to hundreds of businesses across industries—from emerging ventures to established enterprises. She is highly respected for her revenue growth analytical skills, defining a path forward for business owners and breaking down their barriers to sustainable, profitable growth. Adele has a proven track record of delivering measurable results, with clients often seeing revenue increases of 25% to 40% within short timeframes. As the author of The Sales Focused CEO, Building the Most Effective Sales Force in the World, and Get Sales Focused, Adele’s work focuses on empowering CEOs and founders to take control of the sales function, drive strategic alignment, and lead growth with clarity and confidence. She brings a fresh perspective to leadership—challenging outdated models and replacing them with scalable systems that align strategy, structure, and people. A respected voice in the business growth space, Adele is also a keynote speaker, podcast guest, and mentor to entrepreneurs navigating the complex path of scaling their businesses. Her work is driven by one goal: to assist business leaders unlock the full potential of their sales engine and build companies that thrive.
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