Aarron Atkinson-Toal
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Aarron Atkinson-Toal

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Dr Aarron Atkinson-Toal is an author and consumer behaviour writer, as well as an Assistant Professor of Marketing at Durham University in the UK. His book, Influenced: The Science of Why We Buy, is published by Bloomsbury Sigma and explores the psychology behind the choices consumers make and the ways marketers shape them. He also writes about consumer behaviour for Psychology Today, translating academic research into accessible insights for wider audiences.
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