Showing results by author "Mark Holden" in All Categories

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this audiobook shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. 

When Abram Patterson learns about an impending solar flare, every moment matters. Loaded up in his trusty 1976 Land Cruiser, he must get his wife and daughter from their home in New Hampshire to their remote retreat in Central Vermont. Nick Caulfield, a single father of two, is always in work mode. But when the country is on the brink of collapse, he must focus on getting his children to safety. His neighbor, Abram, has left in a hurry, and he quickly realizes that the region will soon be plunged into chaos.

Mayhem is about to boil over. After the most recent attack on their remote compound in Central Vermont, Abram and Nick find themselves safe, for now. But when a new group rises up to take advantage of the turmoil caused by the massive solar flare, Abram and his fledgling community will have to become more proactive if they want to survive. A member of this new group has intimate details of the compound and is ready to strike at a moment’s notice. But his leader’s plans are far sweeping and risk putting the entire region into the hands of a madman.

During the aftermath of a massive solar flare that has plunged the country into the Dark Ages, Abram and Nick must prepare the compound against the growing bandit threat. But will earlier decisions sink their chances of survival and put those they love at risk of being annihilated? As if the bandit threat wasn’t bad enough, an erratic stranger is closing in on Abram’s compound. But something is lurking beneath the surface of this man, who sees the collapse of society as the greatest opportunity of his life.

When an EMP attack plunges the nation into darkness, the days of panic have only just begun.... About to leave for Army Basic Training, Peter Meier awakens to a society on the edge of collapse. But when three strangers wander onto his family’s backwoods property in rural Wisconsin, a shocking turn of events plunges his world into turmoil. Meanwhile, in the nearby town of Bowman, Mayor Tom Grossman must work tirelessly to maintain a sense of calm. With no power, cars, or phones, will he be able to quell the rising tensions and keep the townsfolk composed?

In this fresh, amusing, and inspirational autobiography, Mark Holden shines the light on the power of reinvention and provides an intriguing account of a variegated life as an award-winning rock musician, international recording artist, film and television sound producer, CEO for cutting-edge technology companies, fashion designer, and serial entrepreneur. 

Advancements in data, technology, and AI, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications. From how people are consuming media and the techniques used to engage with them, to how we in marketing actually work together. As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.