Showing titles in Advertising
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Good Book - Worth Reading / Listening
- By Nagaraju Dorasala Subbaraidu on 08-05-2024
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Release date: 20-08-2023
- Language: English
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Non-member price: $22.99 or 1 Credit
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Brilliant book. Practical, no bs approach.
- By Anonymous User on 22-08-2021
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Release date: 02-08-2021
- Language: English
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Great marketing book
- By Andrew Henderson on 16-06-2020
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-2019
- Language: English
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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A Phenomenal Master Stroke for Marketing.
- By Alan Collins on 07-05-2024
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release date: 07-05-2024
- Language: English
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 17-02-2009
- Language: English
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 30-10-2018
- Language: English
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- By: James Hurman
- Narrated by: James Hurman
- Length: 2 hrs
- Unabridged
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrated by: James Hurman
- Length: 2 hrs
- Release date: 08-09-2022
- Language: English
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-2020
- Language: English
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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A fantastic entry point for learning about biases
- By Ben on 09-06-2022
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 24-08-2018
- Language: English
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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I LOVE Seth but...
- By Jaryd on 06-03-2019
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 13-11-2018
- Language: English
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- By: Luke Sullivan, Edward Boches
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Unabridged
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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The first book on advertising I have read!
- By Connor Cowley on 14-12-2022
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Release date: 14-05-2021
- Language: English
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Non-member price: $27.99 or 1 Credit
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Horribly out of date and largely irrelevant
- By Anonymous User on 12-02-2019
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 22-04-2014
- Language: English
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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A bit lacklustre
- By Amazon Customer on 25-04-2024
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 26-01-2023
- Language: English
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Fake guru stuff
- By Mo on 03-09-2021
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- By: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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Too much focus on Twitter
- By Rupert and George on 09-04-2024
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Release date: 22-10-2019
- Language: English
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Practical and actionable.
- By Anonymous User on 15-01-2024
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 17-03-2020
- Language: English
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Never really delivered...
- By jimjim on 22-01-2017
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Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Release date: 05-03-2013
- Language: English
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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love the book, simple but keep an open mind before
- By Blake on 07-02-2023
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-2019
- Language: English
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Release date: 28-03-2023
- Language: English
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Unabridged
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Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.
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nice story - some parts a bit long
- By Stan Zaslavsky on 24-04-2023
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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 1 min
- Release date: 07-04-2022
- Language: English
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