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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
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Publisher's Summary
Bigger Results with Less Marketing
You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.
The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.
In this audiobook, you’ll discover:
· Why many existing marketing techniques have stopped working and what to do instead.
· The exact tools and tactics you need to build a devastatingly effective marketing system.
· How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
· How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
· How to create a strong product-market fit so that your target market intensely desires what you have to offer.
· How to do marketing you’ll be proud of that works without hype, scams, or pressure.
· How to build a strong brand that creates goodwill and attracts ideal customers.
Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.
Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.
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What listeners say about Lean Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- Alan Collins
- 07-05-2024
A Phenomenal Master Stroke for Marketing.
After wearing the pages out on Allan’s masterpiece The 1-Page Marketing Plan, Lean Marketing goes to the next level.
There is so much “sucky fluff” out there at the moment.
Do this! do that!
This book removes the fluff, subtract the pointless things we’re told to do in an entertaining no BS manner.
I love the simplicity of how to concentrate on the 20% that is going to get the 80% of the results for your business.
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