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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
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Publisher's Summary
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.
So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book Obviously Awesome is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
- What are the five components of effective positioning
- How to instantly connect an audience to your offering’s value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to the market, Dunford’s insights will help you find your awesome, so that your customers can, too.
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What listeners say about Obviously Awesome
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- Rajeev Varatharajan
- 15-05-2020
Practical and immediately applicable
We’ve been struggling with positioning models and exercises that were more academic and applied to major companies or established brands.
This book has a brilliant framework for startups, new product lines or businesses like ours with many products/customer types and solutions.
It focuses on what really matters for customers and helps you get unstuck from your own “curse of knowledge”
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- Anonymous User
- 09-01-2023
Really good
Straight to the point and very helpful in describing the right steps to getting positioning correct.
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- Anonymous User
- 10-02-2022
Game Changer
This book dramatically shifted the way I thought about my products/services. I knew I was missing something with my marketing but I couldn't figure out what. April helped me get the clarity and perspective I needed. Thank you
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