Showing titles in Marketing & Sales
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- By: Bob Moesta, Greg Engle - contributor
- Narrated by: Lauren Anthony
- Length: 4 hrs and 34 mins
- Unabridged
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Narrated by: Lauren Anthony
- Length: 4 hrs and 34 mins
- Release date: 30-10-2020
- Language: English
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Release date: 05-06-2018
- Language: English
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 03-03-2020
- Language: English
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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Like a great movie ...
- By Ancible on 26-07-2020
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 09-06-2020
- Language: English
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- By: Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
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Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
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No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release date: 30-10-2018
- Language: English
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Dealing with Difficult People
- By: Roy Lilley
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 41 mins
- Unabridged
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Practical
- By Brian Chan on 30-04-2023
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Dealing with Difficult People
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 41 mins
- Release date: 28-05-2019
- Language: English
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The Academy of Master Closing
- By: Made for Success
- Narrated by: Tom Hopkins
- Length: 7 hrs and 45 mins
- Unabridged
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Want to know the secret to putting more cash in your bank account? Take any two salespeople from the same company. Even if both are nearly identical in training, motivation, and initiative, it can almost always be predicted which one will sell more and make more money. All things nearly equal, the salesperson who knows more closes and how to read buying signs (and knows when to deliver them) wins the business virtually every time. Period.
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The Academy of Master Closing
- Narrated by: Tom Hopkins
- Length: 7 hrs and 45 mins
- Release date: 14-01-2020
- Language: English
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-2023
- Language: English
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The Greatest Salesman in the World, Part II: The End of the Story
- By: Og Mandino
- Narrated by: Ryan Parish
- Length: 3 hrs and 13 mins
- Unabridged
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At last, the world will discover what happens to the greatest salesman when he finally emerges from his lonely retirement to commence a new career. At first, he finds failure - until he receives a special gift from someone he has not seen in half a century. He then returns triumphantly to his homeland to write his own 10 vows of success to be shared with all who seek a better life - including you.
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Another inspiring book by Mandino
- By Anonymous User on 17-01-2023
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The Greatest Salesman in the World, Part II: The End of the Story
- Narrated by: Ryan Parish
- Series: The Greatest Salesman in the World, Book 2
- Length: 3 hrs and 13 mins
- Release date: 19-01-2019
- Language: English
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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I stumbled across this and liked it immediately!
- By Kindle Customer on 12-04-2022
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-2014
- Language: English
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Putting Stories to Work
- Mastering Business Storytelling
- By: Shawn Callahan
- Narrated by: Shawn Callahan
- Length: 7 hrs and 33 mins
- Unabridged
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The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.
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Putting Stories to Work
- Mastering Business Storytelling
- Narrated by: Shawn Callahan
- Length: 7 hrs and 33 mins
- Release date: 12-04-2018
- Language: English
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Interesting but not as good as Shiller’s other books
- By Sean on 30-07-2021
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 01-10-2019
- Language: English
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Snoop
- What Your Stuff Says About You
- By: Sam Gosling
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Unabridged
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For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.
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Snoop
- What Your Stuff Says About You
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Release date: 26-06-2008
- Language: English
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#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
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Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
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Annoying American
- By Nigel Cooper on 30-04-2016
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#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Release date: 08-03-2016
- Language: English
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9 Step Guide to Make Money on Amazon
- Your Roadmap to E-Commerce Success
- By: Douglas Borgas
- Narrated by: Tom Brooks
- Length: 52 mins
- Unabridged
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In this comprehensive guide to building a successful Amazon business, we've covered everything from understanding the platform and identifying profitable niches to sourcing products, optimizing listings, and driving traffic and sales. The key to success lies in strategic planning, continuous adaptation, and a commitment to excellence.
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9 Step Guide to Make Money on Amazon
- Your Roadmap to E-Commerce Success
- Narrated by: Tom Brooks
- Length: 52 mins
- Release date: 24-05-2024
- Language: English
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Release date: 08-02-2024
- Language: English
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World Class Buyer Agent
- Club Wealth, Book 1
- By: Michael Hellickson, Ron Anderson, Cheri Benjamin, and others
- Narrated by: Lee Jagow
- Length: 9 hrs and 51 mins
- Unabridged
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Club Wealth’s World Class Buyer Agent is a book meant for real estate agents at all levels of their career, including team leaders who want a guide specific to working with buyers. We encourage team leaders who want to improve their team's per-agent closing count to suggest this audiobook to their agents.
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interesting book
- By Ann on 04-08-2022
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World Class Buyer Agent
- Club Wealth, Book 1
- Narrated by: Lee Jagow
- Length: 9 hrs and 51 mins
- Release date: 08-05-2020
- Language: English
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- By: Luke Sullivan, Edward Boches
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Unabridged
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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The first book on advertising I have read!
- By Connor Cowley on 14-12-2022
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Release date: 14-05-2021
- Language: English
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
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Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Release date: 07-05-2024
- Language: English
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Google Ads Fundamentals Podcast
- By: Mike Rhodes
- Original Recording
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Confused by Google Ads? Still on the ‘someday one day’ list? Now’s the time to change that. In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads. Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads” In 7 episodes you’ll learn Why you need to use Google Ads for your businessHow to write ads that attract new customers Targeting & how to show your ads to the right peopleHow to pay the right amount for each click & how the AI can helpBuilding campaigns ...
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