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Google Ads Fundamentals Podcast

By: Mike Rhodes
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  • Summary

  • Confused by Google Ads? Still on the ‘someday one day’ list?

    Now’s the time to change that.

    In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.

    Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”

    In 7 episodes you’ll learn

    • Why you need to use Google Ads for your business
    • How to write ads that attract new customers 
    • Targeting & how to show your ads to the right people
    • How to pay the right amount for each click & how the AI can help
    • Building campaigns the right way
    • How to track your leads & sales so you can be profitable
    • Optimising campaigns - the key to long-term success
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Episodes
  • An introduction to Google Ads

    An introduction to Google Ads
    Jan 28 2021

    Description:

    In this episode, we’ll set the scene for what’s to come. Explain the various moving parts of Google Ads from a high level. And briefly discuss how to choose the right goal to aim for.

    Remember to grab your free worksheet to use as you progress through this podcast at bit.ly/GAFpodcast

    To get your free video training course & a written version of this training head to GAFcourse.com

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com  - use the code PODCAST to save 20% on your membership

    See omnystudio.com/listener for privacy information.
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    24 mins
  • The 14 different Ad Types & which one to use

    The 14 different Ad Types & which one to use
    Feb 1 2021

    There are so many ways that you can advertise on Google. From 6 second videos, to shopping ads & so much more In this episode we’ll boil those 14 down to just 1 to use when starting out.

    We’ll discuss the components of a good ad & you’ll start to fill out your worksheet (just head to bit.ly/GAFpodcast now to grab yours).

    To get your free video training course & a written version of this training head to www.GAFcourse.com 

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com  - use the code PODCAST to save 20% on your membership

    See omnystudio.com/listener for privacy information.
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    17 mins
  • Showing your ads to the right people at the right time

    Showing your ads to the right people at the right time
    Feb 1 2021

    Discover the two main ways to target your ads & why neither is going away any time soon.

    You’ll start to research the various keywords you’ll need & by completing your worksheet you’ll be ready to start running ads (just head to bit.ly/GAFpodcast now to grab yours).

    To get your free video training course & a written version of this training head to www.GAFcourse.com 

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    18 mins
Marketing Economics
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