Showing results by publisher "Brilliance Audio" in Marketing & Sales
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- By: Jeffrey J. Fox
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 57 mins
- Unabridged
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How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.
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How to Be a Fierce Competitor
- What Winning Companies and Great Managers Do in Tough Times
- Narrated by: Jeffrey J. Fox
- Length: 2 hrs and 57 mins
- Release date: 15-03-2010
- Language: English
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Non-member price: $16.99 or 1 Credit
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Tedious and a bit outdated
- By Michael on 06-03-2021
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Release date: 20-12-2016
- Language: English
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Non-member price: $28.99 or 1 Credit
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Unabridged
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One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Release date: 30-04-2014
- Language: English
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The Iconist
- The Art and Science of Standing Out
- By: Jamie Mustard
- Narrated by: Jamie Mustard
- Length: 5 hrs and 39 mins
- Unabridged
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With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.
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Very timely message
- By Robin Dickinson on 29-10-2019
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The Iconist
- The Art and Science of Standing Out
- Narrated by: Jamie Mustard
- Length: 5 hrs and 39 mins
- Release date: 01-10-2019
- Language: English
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Non-member price: $27.99 or 1 Credit
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- By: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release date: 27-12-2015
- Language: English
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Paid Attention
- Innovative Advertising for a Digital World
- By: Faris Yakob
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 27 mins
- Unabridged
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.
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Paid Attention
- Innovative Advertising for a Digital World
- Narrated by: Matthew Lloyd Davies
- Series: Cambridge Marketing Handbooks
- Length: 6 hrs and 27 mins
- Release date: 07-02-2018
- Language: English
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The Power of Why
- Breaking Out in a Competitive Marketplace
- By: C. Richard Weylman
- Narrated by: Jeff Cummings
- Length: 4 hrs and 50 mins
- Unabridged
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Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
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The Power of Why
- Breaking Out in a Competitive Marketplace
- Narrated by: Jeff Cummings
- Length: 4 hrs and 50 mins
- Release date: 23-04-2013
- Language: English
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Non-member price: $23.99 or 1 Credit
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- By: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release date: 04-06-2019
- Language: English
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Powered by Storytelling
- Excavate, Craft, and Present Stories to Transform Business Communication
- By: Murray Nossel PhD
- Narrated by: Murray Nossel PhD
- Length: 4 hrs and 58 mins
- Unabridged
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What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.
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Powered by Storytelling
- Excavate, Craft, and Present Stories to Transform Business Communication
- Narrated by: Murray Nossel PhD
- Length: 4 hrs and 58 mins
- Release date: 26-06-2018
- Language: English
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Non-member price: $22.99 or 1 Credit
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 20 mins
- Unabridged
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Narrated by: Timothy Andrés Pabon
- Length: 3 hrs and 20 mins
- Release date: 11-04-2018
- Language: English
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- By: Noah Fleming, Shawn Veltman, Debra Margles - Foreword
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Unabridged
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Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Release date: 28-12-2017
- Language: English
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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Boring
- By Nancy on 22-05-2018
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Release date: 22-06-2017
- Language: English
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- By: Bill Price, David Jaffe
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Abridged
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Release date: 29-04-2008
- Language: English
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Momentum
- How to Propel Your Marketing and Transform Your Brand in the Digital Age
- By: Shama Hyder
- Narrated by: Nicol Zanzarella
- Length: 4 hrs and 17 mins
- Unabridged
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Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.
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Momentum
- How to Propel Your Marketing and Transform Your Brand in the Digital Age
- Narrated by: Nicol Zanzarella
- Length: 4 hrs and 17 mins
- Release date: 17-05-2016
- Language: English
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Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- By: Isaac Sacolick
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
- Unabridged
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The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.
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Driving Digital
- The Leader's Guide to Business Transformation Through Technology
- Narrated by: Tom Parks
- Length: 10 hrs and 13 mins
- Release date: 24-08-2017
- Language: English
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Building Digital Culture
- A Practical Guide to Successful Digital Transformation
- By: Daniel Rowles, Thomas Brown
- Narrated by: Tom Parks
- Length: 8 hrs and 39 mins
- Unabridged
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Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
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Building Digital Culture
- A Practical Guide to Successful Digital Transformation
- Narrated by: Tom Parks
- Length: 8 hrs and 39 mins
- Release date: 21-05-2019
- Language: English
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The New Elite
- Inside the Minds of the Truly Wealthy
- By: Jim Taylor, Doug Harrison, Stephen Kraus
- Narrated by: Jim Bond
- Length: 7 hrs and 7 mins
- Abridged
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We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, it seems we would know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people, and how did they get that way?
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The New Elite
- Inside the Minds of the Truly Wealthy
- Narrated by: Jim Bond
- Length: 7 hrs and 7 mins
- Release date: 18-09-2008
- Language: English
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 01-04-2019
- Language: English
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
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The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Release date: 27-12-2015
- Language: English
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