Daryl Weber
AUTHOR

Daryl Weber

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Daryl Weber is author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that's inspiring for creative marketers. Daryl is a branding consultant and speaker whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company's global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout - a boutique brand and innovation consultancy. Daryl has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex. See more at www.daryl-weber.com
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  • Brand Seduction cover art

    • Brand Seduction

    • How Neuroscience Can Help Marketers Build Memorable Brands
    • By: Daryl Weber
    • Narrated by: Jeff Cummings
    • Length: 6 hrs and 38 mins
    • Release date: 27-12-2015
    • Language: English
    • 4.5 out of 5 stars 4 ratings

    Non-member price: $28.99 or 1 Credit

    Sale price: $28.99 or 1 Credit

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