• Season 4 - Episode 7 - Email Marketing
    Nov 5 2022

    Hello everyone. In this episode, I talk about email marketing and the top 10 tools you can use to increase your sales.

    While some of them are cost prohibitive, this episode should get you thinking on what you can do to make eBay customers your customers.

    Happy listening.

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    21 mins
  • Episode 6 - Naysayers & Nurturing Customers
    Oct 2 2022

    Hey, we are fine after Hurricane Ian; no loss of life nor INVENTORY!

    In this episode, I talk about Naysayers, what they are and why they don't matter. I then go into methods to nurture existing customers to make them fanatics.

    I hope all are well, and as always, if you want to reach me you can do so at https://reseller.sparklercrm.com/

    Mike

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    20 mins
  • Episode 5 - 12 Habits of Successful Entrepreneurs
    Sep 11 2022

    In this episode, I talk about the habits you need to have to improve your success in reselling. Although these habits were originally written for traditional entrepreneurs, I tie them into habits needed for resellers.

    I also apologize for being too slow on this episode; as you can imagine, running two separate businesses has its downside...time management should be the 13th habit!

    Happy listening, and as always, if you want to reach me, you can do so at https://reseller.sparklercrm.com/

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    24 mins
  • Episode 4 - Interview with Jessica Macera - Reseller Fulfillment Services
    Aug 13 2022

    In today's episode, I connect with Jessica Macera from Business Dynamix Solutions in Naples Florida, and talk about their services for resellers.

    Many bookkeeping agencies provide resellers with services, but coupled with fulfillment services, I see this as a game changer for my business.

    The website for BDS is https://businessconsultinghelp.com/. Check it out.

    I did mess up on some of the audio (about 30 seconds or so), please excuse the mistake. But fulfillment services are going to revolutionize reselling on eBay I believe.


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    21 mins
  • Episode 3 - 9 Challenges Resellers Struggle With & How to Fix Them
    Aug 5 2022

    We had to rearrange a few things since our special guest had a last-minute issue she had to deal with. So I recorded next week's podcast this week.

    Today I talk about 9 challenges resellers struggle with and how to fix them. It is adapted from a talk I attended where the speaker was speaking about ALL small businesses, but I think it applies to us as well.

    1. Finding Customers
    2. Increasing Brand Awareness
    3. Building an Email List (I can help you with that)
    4. Lead Generation - Non-traditional ways for eBay sellers
    5. Customer Service
    6. Hiring/Firing
    7. Managing Workflow
    8. Managing your money
    9. Scaling your business

    See you next week when I meet (hopefully) with Jessica Macera from Business Dynamix Solutions.

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    22 mins
  • Episode 2 - Levers Revisited
    Jul 25 2022

    Hello to you all.

    Today I talk about the levers in your reselling business. Now I've talked about these before but I want to offer a summation for many of you because I receive many questions about the levers in your business.

    Running a successful reselling business requires you to master these levers. While there are many more, I focus on the following:

    • Space
    • Movement
    • Time
    • Money
    • Shipping - Making it not cost you!

    Lastly, I talk about fulfillment and an upcoming guest.

    See you soon.

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    21 mins
  • Episode 1 - Relaunch
    Jul 10 2022

    Hello all, it has been 3 months since we last spoke. I am relaunching this podcast because I realized that I missed it!

    Funny enough, many new listeners didn't realize that I stopped recording. I still get emails almost daily from you asking questions and seeking advice. Keep the questions coming but my new email (well my old-new email) is mike@sparklerdesign.com.

    In today's episode, I talk go back and quickly retell my origin story, my business, and my philosophy. I also talk about how the landscape is changing and what you need to start thinking about to keep going.

    In this reformulated podcast I will be talking to experts in the area of reselling, business management, marketing, and even some of our old guests.

    It's a new day!

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    17 mins
  • Season 3 Episode 5 - Thank you for listening
    May 1 2022

    All OFM listeners. If you've been listening for any length of time, you probably are aware that I also have another business where I develop software for others. What I have not talked about too much is my software brainchild, SparklerCRM (https://sparklercrm.com), which is an email marketing platform.

    UPDATE: I think I just need a breather. I have realized that creating this last episode and realizing it was my last wasn't really the direction I wanted after all!

    Standby, new episodes coming.

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    43 mins