If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode, we dive deep into Katie Stoddart's "Magic of Focus" methodology and explore how entrepreneurs with ADHD, dyslexia, and other neurodivergent traits can harness their unique wiring to build wildly successful businesses.

I'm thrilled to have Katie Stoddart join us today - she's the brilliant mind behind "The Focus Bee" and author of "The Magic of Focus." Katie brings a fascinating background as both an engineer who mapped sea floors and a transformative leadership coach who's cracked the code on helping high-performers sustain peak performance. Her work with three distinct types of focus - short-term, long-term, and selective - has helped countless entrepreneurs break through the overwhelm that keeps them working 80-hour weeks while feeling like they accomplished nothing.

KEY TAKEAWAYS:

• Even "normal" non-neurodivergent people develop unhealthy focus habits due to constant app distractions and digital overwhelm.
• Neurodivergent entrepreneurs often struggle with analysis paralysis because they take in too much information and can't decide where to place their focus.
• The key to managing overwhelm is writing down all ideas first, then categorizing them into urgent, important, or "can wait" buckets.
• Most entrepreneurs get reactive in the morning by immediately checking phones, emails, and Slack, which destroys their ability to focus on what matters.
• The three founder traps that kill growth are: setup trap (word-of-mouth only), sales trap (founder-led sales only), and scale trap (founder involved in every decision).
• To scale beyond seven figures, you must shift your identity, upgrade your peer group, and raise your standards for what you'll tolerate.
• Comfort is the enemy of growth - you should crave mild discomfort as a sign you're leveling up and building resilience.
• Breaking down overwhelming tasks into single, manageable actions (like organizing one shelf at a time) makes the impossible feel achievable.

• LinkedIn: https://www.linkedin.com/in/katiestoddart/
• Website: https://katiestoddart.com/
• YouTube: https://youtube.com/@thefocusbee

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into doing sales themselves instead of scaling their businesses. In this episode, I'm joined by Tom Trush, our head coach and CMO at Predictable Profits, to expose why traditional sales processes are failing and reveal the exact content strategy that turns cold leads into buyer-ready prospects before they ever speak to your team.

Tom has been my secret weapon for over a decade, helping grow multiple companies onto the Inc 5000 fastest-growing companies list and generating well over a billion dollars in increased revenue through marketing strategies, copywriting, and coaching. As someone who's tested these buyer-journey strategies across dozens of industries, Tom brings firsthand insight into why 86% of our clients broke sales records during COVID while competitors struggled - and why this AI-driven disruption represents an even bigger opportunity for those willing to adapt their content strategy right now.

KEY TAKEAWAYS:

• The average B2B buyer now requires 211 days and seven hours of content consumption before making a purchase decision - your sales team can't overcome that timeline
• Buyers are now researchers, not prospects waiting to be educated - by the time they contact you, they've already made 80% of their buying decision through content consumption
• By 2030, 100% of buying decisions will happen through "rep-free sales experiences" where prospects decide to buy before ever speaking to sales
• Sales teams are stuck in the "founder's trap" - getting handed unqualified leads, struggling to close them, then having the founder step in to "save the day" which only creates more chaos
• The solution isn't better sales tactics - it's creating a "bingeable bank of content" across written, audio, and video formats that nurtures leads into buyer-ready prospects
• Ask yourself the difficult question: do you actually have seven hours of quality content available for prospects to consume before they reach your sales team?
• Companies that master content-driven nurturing will qualify prospects instead of selling them - sales calls become about fit, not education
• AI disruption is creating a massive divide - businesses embracing the seven-hour content strategy will capture unprecedented market share while competitors who ignore this change will simply disappear

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

Authentic relationships are your secret weapon in today's AI-saturated marketplace, and this episode shows you exactly how to leverage them for predictable growth. I brought on Mischa Zvegintzov, host of a top 1.5% podcast globally, to discuss how podcast guest speaking creates real buyer-ready leads while everyone else is getting lost in artificial content that nobody wants to consume.

Mischa Zvegintzov brings serious expertise as the founder of Influence Army Academy and host of a top 1.5% podcast globally. With his unique background spanning from Russian-German heritage to Wyoming upbringing, Mischa has developed a systematic approach to helping heart-centered entrepreneurs leverage podcast guest speaking to grow their authority, impact, and income through what he calls "Influence Tours."

KEY TAKEAWAYS:

• Authenticity is becoming a competitive advantage as people actively reject AI-generated content and avatars in favor of real human connections.
• Podcast guest speaking serves as a "teleportation device" for building know, like, and trust faster than traditional marketing methods.
• The average podcast listener has a higher education level and annual income of $100,000-$125,000, making it an ideal audience for premium services.
• One long-form podcast interview can be repurposed into multiple content pieces including videos, blog posts, newsletters, and social media clips.
• It takes approximately seven hours of content consumption before someone becomes a buyer, and podcasts accelerate this timeline significantly.
• AI disrupts the buyer's journey by making authentic human stories and connections more valuable than ever before.
• Successful scaling requires focusing on one "front door" offer rather than overwhelming prospects with multiple services from the start.
• The key to product development is following the customer journey and solving the next logical problem they encounter after your initial solution.

Guest Resources (Mischa Zvegintzov):

• guestingguide.com - Free PDF download on how to execute a profitable and successful podcast guest speaking tour
• influencetour.com/adventure - For those ready to get help executing a podcast tour
• LinkedIn - Misha Z or Misha Zvegintzov (his favorite platform to connect) https://www.linkedin.com/in/mischaz

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate relationships or transactional lead swaps; it's about building strategic alliances that create predictable growth momentum and leave your competitors trailing in your wake.

My co-founder and head of partnerships, Zach Burkes, joins me to break down exactly how we've structured our partnership program at Predictable Profits. Zach is a serial entrepreneur who started his first company at 23 and co-founded a multi-million dollar business before joining our team. As a former curator of Sacramento Entrepreneurs and member of both Global Shapers and the invite-only Young Entrepreneur Council, Zach brings serious strategic thinking to partnership development. His insights on business growth have been featured in Fox Business, Inc., SUCCESS, and the Chicago Tribune, making him the perfect person to reveal the partnership strategies that actually move the needle.

KEY TAKEAWAYS:

• Most partnerships fail because they're purely transactional "send me leads" relationships with no real value exchange or long-term strategy.
• Transformational partnerships focus on solving meaningful problems for your partner rather than just asking what's in it for you.
• Start your partner search by examining who your current clients already work with in complementary ways.
• Look through your own credit card expenses to identify vendors you already trust and spend money with regularly.
• The best partnerships create triple-win scenarios that benefit you, your partner, and the end customer simultaneously.
• Quality partnerships can improve client retention rates by solving different problems than what you currently address.
• One strong partner can deliver consistent, predictable deal flow day after day, week after week, month after month.
• Strategic partnerships provide momentum that acts as a protective layer against AI disruption in the buyer's journey.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's

Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a powerful four-part leadership assessment covering identity and fear, boundaries and burnout, beliefs and blind spots, and vision and power - proving once again that you can't scale a business without scaling yourself first.

My co-founder Stephanie Vaughan is our head of coaching at Predictable Profits, and she has this incredible ability to get high-revenue entrepreneurs to look in the mirror and identify the internal barriers that are keeping them stuck in the founder's trap. What makes her approach so effective is that she doesn't let leaders get away with looking outward for their business problems - she forces them to examine their own patterns, behaviors, and fears that are directly impacting their company's growth. The transformation we witnessed at our summit was visible on their faces, and people are still buzzing with aha moments days later.

KEY TAKEAWAYS:

• You cannot scale a business without scaling yourself first - personal development must precede business development for sustainable growth.
• Fear-based leadership creates artificial ceilings in business growth, while vision-based leadership opens up new possibilities for expansion.
• Most entrepreneurs look outward for business problems when the real bottleneck is often their own leadership patterns and behaviors.
• Operating from emotion rather than strategy leads to poor decision-making that limits business potential and creates reactive rather than proactive leadership.
• Your morning routine and personal state directly impact your business performance - starting with gratitude and intention sets the foundation for strategic thinking.
• Company culture should be defined by specific behavioral expectations rather than flowery language, with clear values that guide daily decisions.
• Hire people based on cultural alignment and fire based on cultural misalignment to maintain organizational integrity and performance.
• Regular self-reflection through quarterly assessments helps identify which personal habits contribute to or detract from business outcomes.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's

Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions.

Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family.

KEY TAKEAWAYS:

• Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly.
• Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products.
• Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results.
• The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth.
• Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone.
• The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions.
• Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early.
• Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:
Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community