Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions.

Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family.

KEY TAKEAWAYS:

• Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly.
• Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products.
• Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results.
• The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth.
• Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone.
• The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions.
• Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early.
• Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

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Things about client retention that most entrepreneurs get wrong: they're flying blind until it's too late. In this game-changing episode, I sit down with our Director of Community, Walker Renfrow, to pull back the curtain on the client retention strategies we've developed through real-world testing, data analysis, and relentless innovation. We're not talking about the same tired advice you'll find everywhere else—this is about moving from reactive churn management to predictive retention analytics that tell you there's a problem before your clients even know they're unhappy. If you're selling into a leaky bucket and wondering why your MRR isn't growing the way it should, this conversation is going to change everything. Walker Renfrow is one of those rare talents who wears many hats and excels at all of them. As our Director of Community at Predictable Profits, Walker has become a catalyst for growth—constantly innovating, solving problems in unique ways, and creating client experiences that don't just retain customers, they turn them into raving fans. With his background in entrepreneurship and experience across manufacturing, construction, and business coaching, Walker brings a creative, data-driven approach to retention that you won't find in any textbook. He's an artist in both his personal life as a singer and in his professional world, looking at challenges from angles most people never consider.

KEY TAKEAWAYS:

• Selling into a leaky bucket caps your MRR—retention is just as critical as sales for growth.
• NPS surveys alone won't cut it—low response rates and shallow data won't move the retention needle.
• Your team can't give accurate client health assessments—their incentives are misaligned to paint rosy pictures.
• Quarterly interviews by a third party (not the account manager) get you the honest feedback that drives real change.
• Relationships + Results = Retention—most businesses focus only on results and ignore relationships entirely.
• Use red/yellow/green client scoring: 75% green, 20% yellow, 5% red—zero red means you're lying to yourself.
• Track behavioral metrics (attendance, implementation, engagement) to predict churn before it happens—not after.
• Community is your AI-age defensibility—authentic human connections become irreplaceable as everything else gets commoditized.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

https://start.predictableprofits.com/community

What if I told you that "super-agents" could solve your biggest business problems in 20 minutes while you sleep? Look, the AI revolution isn't coming - it's already here, and it's moving faster than most people can even comprehend. In this episode, we dive deep into the reality that everything you've ever imagined AI could do is not only possible right now, but the only limitation is your imagination and willingness to embrace these tools. We're talking about creating functional software prototypes in 20 minutes, generating professional presentations for NASA in hours instead of weeks, and literally having 10 AI "super-agents" work on your problems simultaneously. This isn't about replacing human creativity - it's about amplifying it to levels that would have been science fiction just months ago.

Mike Koenigs is the Founder of The Superpower Accelerator and has transformed over 61,000 clients into "Category of One" brands that dominate their markets. This guy just got back from speaking at NASA - not about theory, but actually demonstrating solutions to their 174 biggest documented problems using AI tools most people have never heard of. He's also spoken at the United Nations, leveraging over 30 years of strategic insight to help experts become influential brand leaders. What sets Mike apart isn't just his track record of creating transformational business celebrities - it's his ability to see possibilities where others see obstacles and turn AI into a profit-multiplying superpower without diluting your essence.

KEY TAKEAWAYS:

• AI capabilities are advancing daily - the gap between what was possible six weeks ago versus today shows exponential acceleration.
• "Super-agents" let you run 10 AI specialists simultaneously on the same problem instead of waiting for one solution.
• You can create functional software prototypes in 20 minutes without any coding experience or technical background.
• Master the AI mindset, not specific tools - tools change constantly but strategic thinking principles remain valuable.
• AI amplifies existing traits - lazy people get lazier while curious people become exponentially more effective.
• Future advantage belongs to those asking better questions, not those memorizing more answers.
• Use AI to amplify your thinking, not replace it - letting AI think for you leads to declining performance.
• Companies must create AI-friendly cultures now or risk losing top talent to competitors who embrace these capabilities.

AI Live Event: www.AiAccelerator.com/LIVECharles AI Accelerator Book: www.AiAccelerator.com/CGAiBook Use Coupon Code "BIRD500" for $500 Off (good until Sunday at Midnight)

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching.

My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry

KEY TAKEAWAYS:

• Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1%
• Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads
• By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical
• Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction
• Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions
• Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website
• Create content that actually solves buyer problems rather than just promoting your services
• Talk to your customers regularly to understand their evolving needs and grow beyond seven figures

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community

Add Value First Money Follows - that's the simple rule most business owners have backwards. They think about what they can get instead of what they can give, and that's why they stay stuck. In this episode, I brought on Ramon Ray because his energy is amazing, but more importantly, he figured out something most people miss: you make money based on how much you help others. We talk about the real meaning behind Darwin's "survival of the fittest" - spoiler alert, it's not what you think - and why hanging around more successful people creates steady growth. Ramon and I break down how to create your own chances instead of waiting to be invited, and why building systems that grow beats working harder every single time.

Ramon Ray is exactly the kind of business owner I love talking with - he doesn't wait for permission, he makes his own luck. This guy has built and sold many companies, recently got a job as Bitdefender's small business rep, and here's how he did it: he walked right up to them after speaking at their event and basically made his own job. That's the kind of thinking that separates million-dollar business owners from everyone else. Ramon wrote "Celebrity CEO" and has been on major TV shows, but what I respect most is how he treats relationships - it's never just about business, always about helping first. And now that he's a grandfather to little Ezra, you can bet he's thinking about what he's building and the lessons he'll teach about creating steady success.

KEY TAKEAWAYS:

• How to build revenue-generating relationships by starting every interaction asking what's happening in their personal life and how you can add value instead of leading with your pitch.
• What to do when opportunities don't come to you by creating your own table and walking up to decision-makers to pitch roles that don't exist yet like Ramon did with Bitdefender.
• How to accelerate your business growth by surrounding yourself with people operating at higher temperatures who naturally pull you up instead of those who drag you down to their comfort level.
• What separates seven-figure businesses from the rest by building scalable systems and hiring people to expand the business with you so you're not trapped in daily operations.
• When to take action on opportunities by getting comfortable being uncomfortable and moving immediately without perfect strategy because breakthrough moments require instant response.
• What to focus on instead of just services by delivering measurable outcomes and business impact since AI is commoditizing results but can't automate true transformation.
• How authentic networking creates predictable revenue by approaching relationships with genuine intent to help first so opportunities emerge naturally without forced transactions.
• When business gets tough and you want to quit by showing up and executing anyway because someone loses if you don't win and consistency during lows separates successful entrepreneurs.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

https://start.predictableprofits.com/community

Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems.

Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works.

KEY TAKEAWAYS:

• How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs.
• What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching.
• Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past.
• How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal.
• What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics.
• Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process.
• How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions.
• What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.

Follow Charles Gaudet and Predictable Profits on Social Media:

Facebook: facebook.com/PredictableProfits

Instagram: instagram.com/predictableprofits

Twitter: twitter.com/charlesgaudet

LinkedIn: linkedin.com/in/charlesgaudet

Visit Charles Gaudet's Wesbites:

www.PredictableProfits.com

www.predictableprofits.com/community