Try free for 30 days
-
Who Do You Want Your Customers to Become
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $4.86
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
Scramble: How Agile Strategy Can Build Epic Brands in Record Time
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 7 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
-
-
Starts slow, finishes strong.
- By Anonymous User on 07-09-2021
-
What's in It for Them?
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
-
A sincere heartfelt display of poor self awareness using focusing on others as a defense against it
- By Luke Johnson on 31-12-2023
-
The Beginning of Infinity
- Explanations That Transform the World
- By: David Deutsch
- Narrated by: Walter Dixon
- Length: 20 hrs
- Unabridged
-
Overall
-
Performance
-
Story
A bold and all-embracing exploration of the nature and progress of knowledge from one of today's great thinkers. Throughout history, mankind has struggled to understand life's mysteries, from the mundane to the seemingly miraculous. In this important new book, David Deutsch, an award-winning pioneer in the field of quantum computation, argues that explanations have a fundamental place in the universe.
-
-
Inspiring
- By Dirk Bertels on 21-03-2017
-
Million Dollar Consulting, Sixth Edition
- The Professional's Guide to Growing a Practice
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
Scramble: How Agile Strategy Can Build Epic Brands in Record Time
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 7 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
-
-
Starts slow, finishes strong.
- By Anonymous User on 07-09-2021
-
What's in It for Them?
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
-
-
A sincere heartfelt display of poor self awareness using focusing on others as a defense against it
- By Luke Johnson on 31-12-2023
-
The Beginning of Infinity
- Explanations That Transform the World
- By: David Deutsch
- Narrated by: Walter Dixon
- Length: 20 hrs
- Unabridged
-
Overall
-
Performance
-
Story
A bold and all-embracing exploration of the nature and progress of knowledge from one of today's great thinkers. Throughout history, mankind has struggled to understand life's mysteries, from the mundane to the seemingly miraculous. In this important new book, David Deutsch, an award-winning pioneer in the field of quantum computation, argues that explanations have a fundamental place in the universe.
-
-
Inspiring
- By Dirk Bertels on 21-03-2017
-
Million Dollar Consulting, Sixth Edition
- The Professional's Guide to Growing a Practice
- By: Alan Weiss
- Narrated by: Alan Weiss
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
-
The Win Without Pitching Manifesto
- By: Blair Enns
- Narrated by: Shannyn Lee
- Length: 2 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.
-
-
Must have as a Graphic Designer
- By Alba on 22-08-2023
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
The entire book
- By Anonymous User on 22-04-2024
-
The Great Mental Models
- General Thinking Concepts
- By: Shane Parrish
- Narrated by: Shane Parrish
- Length: 3 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
-
-
Dreadful Narration - Returning the book.
- By Russell on 03-05-2019
-
The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- By: Michael Schrage
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this audiobook addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high-impact innovations.
-
How to Get to the Top of Google: The Plain English Guide to SEO
- By: Tim Cameron-Kitchen, Exposure Ninja
- Narrated by: Tim Cameron-Kitchen
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Become one of the 10,000+ business owners and marketers who have used this best-selling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in search engine optimization (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie, or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- By: Frank Slootman
- Narrated by: Daniel Henning, Frank Slootman
- Length: 5 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
-
A true leader
- By John Austin on 03-11-2023
-
Thinking in Algorithms
- How to Combine Computer Analysis and Human Creativity for Better Problem-Solving and Decision-Making: Strategic Thinking Skills, Book 2
- By: Albert Rutherford
- Narrated by: Russell Newton
- Length: 2 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Think creatively like a human. Analyze and solve problems efficiently like a computer. Our everyday lives are filled with inefficient and ineffective decisions and solutions. Being overwhelmed by the magnitude of our problems makes it hard to think clearly. We procrastinate and overthink. Our thoughts are tainted with biases. If only there was a way to simplify our decision-making and problem-solving process and get satisfying, consistent results! The good news is, there is! Apply computer algorithms to your everyday problems.
-
Accelerate: Building and Scaling High Performing Technology Organizations
- By: Nicole Forsgren PhD, Jez Humble, Gene Kim
- Narrated by: Nicole Forsgren
- Length: 4 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for listeners to apply in their own organizations.
-
-
must read for tech leaders
- By Anonymous User on 18-09-2022
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
it was a good book but...
- By farzane on 31-05-2018
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
Discover
- By Sean on 30-01-2024
-
Reinvent
- Navigating Business Transformation in a Hyperdigital Era
- By: Faisal Hoque
- Narrated by: Fajer Al Kaisi
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book introduces listeners to ideas, concepts, and a comprehensive framework (LIFTS) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language.
-
Transformed
- Moving to the Product Operating Model
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
-
-
Pragmatic and inspiring at the same time
- By Alidad on 14-03-2024
Publisher's Summary
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.
In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers - thinking of their future state, being the conduit to their evolution - will you transform your business.
Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’ - and turn your innovation efforts on their head.
Critic Reviews
What listeners say about Who Do You Want Your Customers to Become
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Irene
- 03-11-2017
The ask is a method
Great outline of how to segment your audience and why it’s important, great insights in a short and punchy book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!