Try free for 30 days
-
F#ck Content Marketing
- Focus on Content Experience to Drive Demand, Revenue & Relationships
- Narrated by: Mike Rylander
- Length: 4 hrs and 51 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $17.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
-
Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
-
Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Really good
- By Anonymous User on 09-01-2023
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
-
The Content Fuel Framework
- How to Generate Unlimited Story Ideas
- By: Melanie Deziel
- Narrated by: Melanie Deziel
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
-
ABM Is B2B
- Why B2B Marketing and Sales Is Broken and How to Fix it
- By: Sangram Vajre, Eric Spett
- Narrated by: Paul Schmidt
- Length: 3 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book, learn the secrets behind the framework that will sell and retain your customers.
-
The One Hour Content Plan
- The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
- By: Meera Kothand
- Narrated by: Liz Morey
- Length: 1 hr and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.
-
The Cold Email Manifesto
- How to Fill Your Sales Pipeline, Convert like Crazy and Level Up Your Business in 90 Days or Less
- By: Alex Berman, Robert Indries
- Narrated by: Alex Berman
- Length: 3 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
-
-
Many insights, practical and easy to execute
- By Lyndon on 23-03-2024
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
The entire book
- By Anonymous User on 22-04-2024
-
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
-
The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- By: Wayne McCulloch
- Narrated by: Nick Hardcastle
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
-
Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- By: Ramli John
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
-
Snow Leopard
- How Legendary Writers Create a Category of One
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
-
Some great insights for authors
- By Jennifer L. on 16-04-2023
-
Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- By: Ann Handley, C. C. Chapman
- Narrated by: Ann Handley, C. C. Chapman
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
-
-
Packed with value
- By Jane on 04-06-2023
-
Renegade Marketing
- 12 Steps to Building Unbeatable B2B Brands
- By: Drew Neisser
- Narrated by: Drew Neisser
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
-
Power Negotiating for Sales People
- By: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
-
Overall
-
Performance
-
Story
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
Publisher's Summary
F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mind-set is all about volume - the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create.
In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale - as well as identify and ramp up the key players in your organization who need to own this process.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.