Try free for 30 days

  • Build a Better Business Book

  • How to Plan, Write, and Promote a Book That Matters
  • By: Josh Bernoff
  • Narrated by: Josh Bernoff
  • Length: 7 hrs and 47 mins

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Build a Better Business Book cover art

Build a Better Business Book

By: Josh Bernoff
Narrated by: Josh Bernoff
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?

Definitely. But don’t start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success?

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

In this audiobook, you'll learn how to:

  • Build your book not just from ideas, but from people and their compelling stories—and how you can research and tell those stories.
  • Write a first chapter that creates powerful motivation by emotionally connecting with readers.
  • Select among the three major publishing models—traditional, self-publishing, and “hybrid”— on the axes of speed, cost, and influence.
  • Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline.
  • Structure chapters that no reader can put down.
  • Collaborate with coauthors, editors, and ghost writers without excessive bloodshed.
  • Promote your book to maximize your sales, revenue, and influence.

Josh Bernoff’s book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.

Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print. You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.

©2023 WOBS LLC (P)2023 WOBS LLC

What listeners say about Build a Better Business Book

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.