Try free for 30 days
-
Magic Words
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $21.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Catalyst
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
-
-
Fantastic! Well read and clearly laid out strategies.
- By Anonymous User on 17-05-2023
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Never really delivered...
- By jimjim on 22-01-2017
-
Selfless
- The Social Creation of “You”
- By: Brian Lowery
- Narrated by: Aaron Goodson
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Social psychologist and Professor at the Stanford Graduate School of Business Brian Lowery argues for the radical idea that the “self” as we know it, does not exist. The self—that “voice in your head”—is a social construct, created in our relationships and social interactions. We are unique because our individual pattern of relationships is unique. We change because our relationships change. Your self isn’t just you, it’s all around you.
-
-
Thought provoking
- By BDH on 02-11-2023
-
Amplify Your Influence
- Transform How You Communicate and Lead
- By: Rene Rodriguez
- Narrated by: Rene Rodriguez
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated keynote speaker, trainer, and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve listeners' communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help listeners create new and lasting behaviors that effect change in their life and work.
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Interesting book
- By Sobin on 28-12-2018
-
Catalyst
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
-
-
Fantastic! Well read and clearly laid out strategies.
- By Anonymous User on 17-05-2023
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Never really delivered...
- By jimjim on 22-01-2017
-
Selfless
- The Social Creation of “You”
- By: Brian Lowery
- Narrated by: Aaron Goodson
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Social psychologist and Professor at the Stanford Graduate School of Business Brian Lowery argues for the radical idea that the “self” as we know it, does not exist. The self—that “voice in your head”—is a social construct, created in our relationships and social interactions. We are unique because our individual pattern of relationships is unique. We change because our relationships change. Your self isn’t just you, it’s all around you.
-
-
Thought provoking
- By BDH on 02-11-2023
-
Amplify Your Influence
- Transform How You Communicate and Lead
- By: Rene Rodriguez
- Narrated by: Rene Rodriguez
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated keynote speaker, trainer, and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve listeners' communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help listeners create new and lasting behaviors that effect change in their life and work.
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Interesting book
- By Sobin on 28-12-2018
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
The entire book
- By Anonymous User on 22-04-2024
-
Areté
- Activate Your Heroic Potential
- By: Brian Johnson, Phil Stutz - foreword
- Narrated by: Brian Johnson
- Length: 19 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny. If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self moment to moment to moment.
-
-
A powerful, energetic listen
- By Anonymous User on 10-04-2024
-
Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- By: Joseph Grenny, Kerry Patterson, Ron McMillan, and others
- Narrated by: Emily Gregory, Joseph Grenny
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
-
-
loved it
- By Amazon Customer on 19-09-2022
-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
-
-
If you don't have time to do it right, you don't have time to do it again
- By Amazon Customer on 20-09-2017
-
Fool Proof
- How Fear of Playing the Sucker Shapes Our Selves and the Social Order—and What We Can Do About It
- By: Tess Wilkinson-Ryan
- Narrated by: Mia Barron
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the American moral vernacular, we have a whole thesaurus for victims of exploitation. They are suckers (born every minute), fools (not suffered gladly), dupes, marks, chumps, pawns, and losers. Fool me once, shame on you; fool me twice, shame on me. Cultural stories about suckers abound too: the Trojan Horse, the Boy Who Cried Wolf, the Emperor’s New Clothes, even Hansel and Gretel. If you believe that, I have a bridge to sell you. Don’t go out with him; he only wants one thing.
-
On Language
- Chomsky's Classic Works 'Language and Responsibility' and 'Reflections on Language'
- By: Noam Chomsky, Mitsou Ronat
- Narrated by: Fajer Al-Kaisi
- Length: 14 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Described by the New York Times as "arguably the most important intellectual alive," Noam Chomsky is known throughout the world for his highly influential writings on language and politics. Featuring two of Chomsky's most popular and enduring books in one omnibus volume, On Language contains some of the noted linguist and political critic's most informal and accessible work to date, making it an ideal introduction to his thought.
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
-
A fantastic entry point for learning about biases
- By Ben on 09-06-2022
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
-
great starting point for product strategy
- By KJ on 03-03-2022
-
Mixed Signals
- How Incentives Really Work
- By: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
-
Gnar Country
- Growing Old, Staying Rad
- By: Steven Kotler
- Narrated by: James Patrick Cronin
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
The New York Times bestselling author and human performance expert tests his knowledge and theories on his own aging body in a quest to become an expert skier at age fifty-three.
-
-
More effective as a pamphlet
- By ross mckay on 18-06-2023
-
Think Big
- Take Small Steps and Build the Career You Want
- By: Grace Lordan
- Narrated by: Grace Lordan
- Length: 7 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day. Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead.
-
How Emotions Are Made
- The Secret Life of the Brain
- By: Lisa Feldman Barrett
- Narrated by: Cassandra Campbell
- Length: 14 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.
-
-
Groundbraking, but useless
- By J on 14-11-2021
Publisher's Summary
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
Supplemental enhancement PDF accompanies the audiobook.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
More from the same
Narrator
What listeners say about Magic Words
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Anonymous User
- 27-08-2023
Great book!
Highly recommend this book. Really makes you think about what you say and how to say it. Definitely fabulous for within a work context also if you are a team leader.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!