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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
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Publisher's Summary
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
Highlights include:
- How community relates to the emotional connections developed via social media and content
- Why demographic, technological, and societal trends favor a new community strategy
- A new view of the ROI of community
- How a community strategy upends traditional marketing management
- The psychological connection between communities and brands
- Why NFTs and the metaverse change the game for community strategy
- Powerful brand benefits overlooked by most community strategies today
Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.
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What listeners say about Belonging to the Brand
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- Anonymous User
- 14-02-2023
Schaefer hits it out of the park again
While waiting for my hard copy to arrive, I started listening to the audiobook version. I only listen while out walking and let me tell you, I have racked up thousands of extra steps this week so that I could keep listening. Fascinating ideas and interesting case studies about the potential of community, all delivered in Mark Schaefer’s trademark entertaining, straightforward, non-try-hard style. Now I’m off to read the hard copy book with highlighter in hand. Five stars.
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