Using Brain Science

Our brains do their best to help us out, but every so often they can be real assholes - having meltdowns, getting addicted to things, or shutting down completely at the worst possible moments. Your brain knows it's not good to do these things, but it can't help it sometimes - especially if it's obsessing about trauma it can't overcome. That's where this life-changing book comes in. With humor, patience, science, and lots of good-ole swearing, Dr. Faith explains what's going on in your skull, and talks you through the process of retraining your brain to respond appropriately....

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Concerns about memory and other thinking skills are common, particularly in middle age and beyond. Due to worries about declining brain health, some seek out dubious products or supplements purportedly designed to improve memory and other cognitive abilities. Fortunately, scientific research has uncovered a clear-cut set of evidence-based activities and lifestyle choices that are inexpensive or free and known to promote brain and cognitive functioning. John Randolph translates this science in an engaging and accessible way.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

No listener curious about our "little gray cells" will want to pass up Harvard neuroscientist John E. Dowling's brief introduction to the brain. In this up-to-date revision of his 1998 book Creating Mind, Dowling conveys the essence and vitality of the field of neuroscience - examining the progress we've made in understanding how brains work, and shedding light on discoveries having to do with aging, mental illness, and brain health.

Your brain responds in a predictable way when it encounters new or difficult tasks. This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. Learn how to optimize your brain’s natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time. This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days!

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

In the first part, The Amazing Brain, young readers are introduced to the wonders of the human brain, exploring topics such as memory, decision-making, and learning. Through fun exercises and real-life examples, readers learn how their brains work and how they can make smart decisions using their memory.

Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health.