Social Media Storytelling

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Lo storytelling ha il potere unico di creare connessioni emozionali autentiche tra te e il tuo pubblico e sempre più aziende e professionisti si sono accorti dell'importanza di comunicare il proprio "lato umano" online.

Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low, the learning curve is steep - and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent to guide aspiring podcasters through the conception, creation, and launch of a podcast.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Ihre Kommunikation ist Ihre Visitenkarte. Denn die richtige Kommunikation überzeugt. Lernen Sie Ihre Ausdrucksweise lieben und richtig einzusetzen. Schon wirken Sie authentisch und überzeugen sogar Ihre "Gegner". Allein mit der richtigen Dramaturgie können Sie dafür sorgen, dass Ihre Botschaften packend rüberkommen und Ihr Gegenüber Ihnen gerne zuhört. Geschickt aufgebaute Vorträge, Verkaufsgespräche, Reden, Texte oder Videobotschaften sorgen für eine überzeugende Gesprächsführung und Kommunikation. Denn ein professioneller Aufbau entscheidet darüber, ob Sie wahrgenommen werden.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

Whether it’s playing through blockbuster-esque adventures, diving deep into hidden bits of story and lore, or building relationships that change the fate of the world itself, video games are bringing stories to life in ways that are immediate, interactive, and immersive. Focusing on some of the best and most memorable experiences in gaming, The Greatest Stories Ever Played examines the relationship between gaming and storytelling in a new way.

In an evolving networked era, social-issue documentaries like Blackfish are art for civic imagination and social critique. In Story Movements, producer and scholar Caty Borum Chattoo explores how documentaries disrupt dominant cultural narratives through complex, creative, often investigative storytelling.

This book is good for passion-driven individuals looking for a straightforward guide to help them turn their idea into a successful and eventually profitable podcast. Nothing more, nothing less.

In questo audiolibro vengono presentati casi reali e un'analisi dettagliata sul perché e come è utile narrarsi online, con un focus su alcuni tra i principali strumenti (blog, Facebook, Twitter) e con alcune proposte operative e tools per pianificare e programmare una strategia di comunicazione digitale per diventare dei "narratori nomadi" in grado di muoversi agilmente su qualunque mezzo.