Product Business
-
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
-
Essential Reading - Product Dev Classic
- By D. Birznieks on 19-09-2016
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Release date: 19-05-2016
- Language: English
- The missing manual on how to apply Lean Startup to build products that customers love....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
-
-
-
Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- By: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and others
- Narrated by: Theodore O'Brien
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
-
-
very boring
- By Chris Nimo on 26-02-2024
-
Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- Narrated by: Theodore O'Brien
- Length: 6 hrs and 41 mins
- Release date: 05-02-2021
- Language: English
-
This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $44.99 or 1 Credit
Sale price: $44.99 or 1 Credit
-
-
-
Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- By: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
-
-
Great insight into the life of a Product Manager
- By Paul on 08-08-2023
-
Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Release date: 26-01-2021
- Language: English
-
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $39.99 or 1 Credit
Sale price: $39.99 or 1 Credit
-
-
-
Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- By: Richard Banfield, Martin Eriksson, Nate Walkingshaw
- Narrated by: Mitchell Dorian
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
-
Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- Narrated by: Mitchell Dorian
- Length: 7 hrs and 41 mins
- Release date: 05-02-2021
- Language: English
-
Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $44.99 or 1 Credit
Sale price: $44.99 or 1 Credit
-
-
-
AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
-
AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 26-02-2019
- Language: English
-
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
-
Very timely content and well presented! Buy it
- By Martin Callan on 26-02-2020
-
Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 28-10-2019
- Language: English
-
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
-
-
-
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- By: Mik Kersten
- Narrated by: Edward Bauer
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.
-
-
Misleading Title
- By Tom on 13-01-2019
-
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Narrated by: Edward Bauer
- Length: 6 hrs and 59 mins
- Release date: 15-11-2018
- Language: English
-
In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. If you're driving your organization's transformation at any level, this is for you....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
-
-
-
The Product Book
- How to Become a Great Product Manager
- By: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
-
The Product Book
- How to Become a Great Product Manager
- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Release date: 30-01-2019
- Language: English
-
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $26.99 or 1 Credit
Sale price: $26.99 or 1 Credit
-
-
-
The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- By: Todd Olson
- Narrated by: Basil Sands
- Length: 8 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
-
The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Narrated by: Basil Sands
- Length: 8 hrs and 15 mins
- Release date: 10-11-2020
- Language: English
-
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.37 or 1 Credit
Sale price: $24.37 or 1 Credit
-
-
-
Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- By: Ramli John
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
-
Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Release date: 04-05-2023
- Language: English
-
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $17.00 or 1 Credit
Sale price: $17.00 or 1 Credit
-
-
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
A load of success stories in one long infomercial
- By Anonymous User on 19-04-2021
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Release date: 11-08-2020
- Language: English
-
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
-
-
-
Empowered
- Ordinary People, Extraordinary Products
- By: Marty Cagan, Chris Jones
- Narrated by: Marty Cagan
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
-
-
Great book but not always relevant if you don’t work in product
- By Sebastian Alfredsson on 22-12-2022
-
Empowered
- Ordinary People, Extraordinary Products
- Narrated by: Marty Cagan
- Length: 11 hrs and 9 mins
- Release date: 03-12-2020
- Language: English
-
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Find out....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $24.37 or 1 Credit
Sale price: $24.37 or 1 Credit
-
-
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
-
Ok but narration is not great.
- By Jonathon Britton on 14-01-2023
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Release date: 30-06-2020
- Language: English
-
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-
-
-
Lean UX: Designing Great Products with Agile Teams (Second Edition)
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Douglas Martin
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
-
Lean UX: Designing Great Products with Agile Teams (Second Edition)
- Narrated by: Douglas Martin
- Length: 4 hrs and 56 mins
- Release date: 16-02-2021
- Language: English
-
Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $44.99 or 1 Credit
Sale price: $44.99 or 1 Credit
-
-
-
The John Deere Way
- By: David Magee
- Narrated by: Thomas Penny
- Length: 4 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.
-
The John Deere Way
- Narrated by: Thomas Penny
- Length: 4 hrs and 48 mins
- Release date: 10-11-2006
- Language: English
- Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $38.99 or 1 Credit
Sale price: $38.99 or 1 Credit
-
-
-
Laws of UX
- Using Psychology to Design Better Products & Services
- By: Jon Yablonski
- Narrated by: Jason Leikam
- Length: 3 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
-
Laws of UX
- Using Psychology to Design Better Products & Services
- Narrated by: Jason Leikam
- Length: 3 hrs
- Release date: 27-07-2021
- Language: English
-
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $33.99 or 1 Credit
Sale price: $33.99 or 1 Credit
-
-
-
The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
-
-
Very interesting.
- By James on 06-02-2015
-
The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Release date: 28-07-2006
- Language: English
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
-
-
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
Discover
- By Sean on 30-01-2024
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Release date: 15-04-2022
- Language: English
-
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
-
-
-
Lean Customer Development
- Building Products Your Customers Will Buy
- By: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
-
-
Great book
- By Robert Postill on 30-03-2022
-
Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release date: 05-02-2021
- Language: English
-
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $44.99 or 1 Credit
Sale price: $44.99 or 1 Credit
-
-
-
The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
-
The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 15-10-2013
- Language: English
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
-