Product Business

Most organizations fail at transformation because they can't translate theory into practice. This book changes that. In today's rapidly evolving market, companies know they need to become product-led organizations—but the path from project-based thinking to a true Product Operating Model remains elusive. While leadership teams understand the "why" of transformation, they struggle with the "how."

I happen to think that being a product manager is one of the best jobs out there. I find it to be very satisfying because I'm in charge of the success of a product. If I do the right things, then my product will be selected by a large number of customers and it will solve their problems. If I don’t do my job right, my company will probably decide to stop offering my product after a while. Ultimately, my career is in my hands.