Online Behaviour

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

In today’s fast-paced digital world, understanding why customers make decisions is more powerful than simply knowing how to sell. The Psychology of Persuasion in Digital Marketing reveals the hidden forces that drive online behavior and shows you how to ethically influence buying decisions.

A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave “A must-read for this moment in time.”—Steven D. Levitt, co-author of Freakonomics One of the best books of the year—Nature Mary Aiken, the world’s leading expert in forensic...

In this must-have for anyone who wants to better understand their love life, a mathematician pulls back the curtain and reveals the hidden patterns—from dating sites to divorce, sex to marriage—behind the rituals of love. The roller coaster of romance is hard to quantify; defining how lovers...