Music Business Management

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

Music is the language of the emotions. Leadership is about handling the emotional life of an enterprise and its people as much as it is about looking after the balance sheet. The highest performing leaders in the world understand that if you look after the people, the numbers look after themselves.

Chapter four of The Artist's Guide to Success in the Music Business. This chapter is regarding managing, performing, and booking gigs.