Higher Education Marketing

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Imagine building a portable learning business that helps people develop new skills by using training at their fingertips in their choice of media. Welcome to Amazon Mobile Training for Fun and Profit. This course shows how to produce and sell valuable training videos, audiobooks, and ebooks in the world's largest marketplace.

Get your eBook to stand out above your competition! Have better search engine results and better page rankings by utilizing search engine optimization. This work deals with those all-important keywords: power keywords in book titles and subtitles...using keywords in your Kindle metadata field...choosing the right words in your book description...and more!

Need help with business school applications or any academic application in general? Want to know the secrets to successful essay writing, job-hunting, and interviewing? Targeting applicants and students in Duke University's Master of Management Studies (MMS) program at the Fuqua School of Business, the book is applicable to all prospective and current Fuqua students (as well MBAs, PhDs, and other graduate business programs Fuqua offers).

Whether you are planning to start your first business, or are growing an existing business, having a mentor who has been there and done it before is an invaluable tool.

This book is a conversational style how-to book that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the listener a plan and strategy to grow their career and company. This is an action-oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company.