Design Philosophy

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

In his extraordinary new book, Alain de Botton explores the importance of buildings in our lives, pondering our attachment to our homes and considering such questions as: Why do people disagree about taste? Can beautiful surroundings make us good?

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

Technology rules us as much as laws do. It shapes the legal, social, and ethical environments in which we act. Every time we cross a street, drive a car, or go to the doctor, we submit to the silent power of technology. Yet, much of the time, the influence of technology on our lives goes unchallenged by citizens and our elected representatives. Our embrace of novel technological pathways, Sheila Jasanoff shows, leads to a complex interplay among technology, ethics, and human rights.

Seneca's work has been distributed and read for nearly 2,000 years, yet this brand-new version of some of his best essays on how to be happy has been illuminated by UCLA Design students to kindle a spark of enthusiasm for his ideas. This illuminated book consists of four essays, each with ornamented pages and highlighted quotations created specifically for this timeless edition.