Banking Industry

Banking on It is the firsthand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks, Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector, but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry, she decided to shake things up herself by doing something totally radical - setting up her own bank.

What is investment banking? How do investment bankers generate profit for their clients? What is the function of each specialty? How has the industry changed in the past decade? Investment Banking Explained answers these questions - and offers a complete overview of this complex industry. In easy-to-understand language, Investment Banking Explained provides everything you need to identify structures, strategies, and operational aspects of investment banking, and it offers thorough examinations of the operations of the world's most successful firms.

Over the past decade financial service innovations have contributed to a completely new way in which customers can bank, threatening the status quo of traditional retail banks, and redefining a banking model which has been in place for generations. These new technological advancements have facilitated the rapid emergence of digital banking firms and FinTech companies, leading to established banks being forced to swiftly increase their pace of digital adoption.